2019/02/27 Council Agenda Packet

level,and local successes that we could highlight on the issue. The goal would be to develop the "Everett story"around the particular issue. » Provide the City with a current assessment of the budgetary climate and political dynamics in Washington,D.C.that will govern decisions for the Trump Administration and Congress around this particular issue. We would want to identify upcoming opportunities to highlight the issue before Congress and the Administration. We would also want to identify potential champions and/or opponents at the federal level in Congress,the Administration,and with key stakeholder groups (e.g.think tanks,business groups,labor). Using this analysis,Holland&Knight would develop timelines and performance metrics to assess progress on the issue. » Create messaging materials and briefing materials to explain the City's initiative. The firm would work closely with City staff to determine the effect of the initiative on Everett—and perhaps nationally. These materials are"living"documents that will be constantly refined based on new information/feedback we receive as the initiative unfolds. Holland&Knight also would work with the City's communications team to develop a media strategy to complement our advocacy work and to ensure that messaging materials reinforce the City's overall message. We would also identify opportunities to highlight the work through the local,national,and social media. » Meet with potential supporters from the Washington congressional delegation,Administration, and key congressional committees as well as with key stakeholder groups. » Develop forums for the mayor to highlight the City's work at the national level by partnering with high-level organizations that support the initiative and that can help attract media attention. » Build outside support for the initiative through working with mayors from other cities and key stakeholder groups. Holland&Knight would develop tangible records of support through letters to Congress from key urban stakeholder groups,other mayors,and/or other elected; resolutions of support from the National League of Cities and/or U.S.Conference of Mayors; and supportive blog posts from outside organizations. » Maintain constant contact with the City on strategic execution,making adjustments to strategy as federal,political,and legislative factors evolve. 6.Develop and recommend strategies to advance the City's federal fiscal,regulatory and legislative priorities. Holland&Knight is different from other lobbying firms as we provide comprehensive advocacy services from start to finish: We identify a problem facing our client,craft a creative solution,and create an advocacy strategy. Then we execute that strategy through intensive lobbying and using key relationships to produce a successful outcome. That's why,as we do with all of our clients,we would begin our relationship by having an intensive strategic planning session with you to discuss Everett's short-and long-term goals and other sources. Holland&Knight Confidential Presentation for the City of Everett I 21