BDS Planning & Urban Design 2/22/2019

SCOPE OF WORK FOR BUSINESS IMPROVEMENT AREA SERVICES 10/29/2018 2.4 — Steering Committee #4: Final Proposal and Outreach Strategy At its fourth meeting, the Steering Committee will review the Draft Proposal and refine it into a Final Proposal. This meeting will also include a work session to outline out- reach strategies and specific assignments to get ratepayer signatures on petitions. 2.5 — Meeting Summary: Final Proposal The summary of the fourth Steering Committee will include all the content for the fi- nal BIA proposal, as well as specifics of the outreach strategy and assignments. In addition to a final proposal and petition packet, language will need to be drafted for the BIA ordinance and Everett Municipal Code. This will be done by the City with input and review by BDS. 2.6 — Deliverable #4: Petition Packet Following the fourth Steering Committee meeting, OS will prepare the BIA petition packet for mailing to all prospective ratepayers. This packet will include a cover letter, a unique signature page for each packet with individual assessment amounts, a graphical BIA Concept summary, the formal petition, and the BIA business plan. The petition packets also must be printed, collated and mailed. This is mostly a clerical task,but it can get complicated with unique signature pages in each packet.Addition- ally, quite a few property owners will own more than one property parcel. It will be eas- ier for the prospective ratepayers if these multiple petitions are assembled and deliv- ered as a group. This production activity might be done by City staff and/or Everett Sta- tion District Alliance representatives,but BDS can also provide this service if needed. 3: Petitioning & City Process 3.1 — Weekly Telephone Check-ins on Progress The petition process is often quite a slog. After an initial surge when active BIA sup- porters all sign their petitions, progress can slow to a crawl. In our experience, the best way to combat this is to schedule weekly meetings to review progress,provide coach- ing, prod people to make their ratepayer visits, troubleshoot issues, and so forth. Brian Scott will participate in these weekly meetings by telephone (and in-person as needed). He can offer encouragement and experience from other BIA efforts. 3.2 — City Council Briefing Working closely with City staff, 8DS will prepare materials and Brian Scott will attend a City Council meeting or work session to brief the Council on the proposal that is mak- ing its way toward them. BDS 6